Use Claude Code to run cold email outreach at scale
They used Claude Code to automate most of a cold email agency workflow and send tens of thousands of emails per client each month.
- What they did
- They built one outbound plugin around Claude Code agents to handle much of the outreach process end to end. It covered domain buying in Namecheap, DNS setup in Cloudflare, inbox creation with Zapmail or Aerosend, mailbox warming, offer research from scraped company and competitor data, TAM mapping, lead enrichment, email verification, and campaign setup. A growth manager still joined in for the first pass on TAM mapping and changed the process when a market was unusual.
- How it went
- That setup let them drop a $350 monthly Clay subscription and keep running outreach on their own. Most clients reached at least 40,000 sends a month, and some got close to 100,000. In comments, they said reply rates were about 2% to 4%, but the offer mattered most.
- Tips
- Expect maintenance work, especially around TAM mapping and edge cases. Keep a person in the loop before anything is sent, and review the targeting carefully for new or unusual markets.
Try it yourself with Claude Code
Act as my cold email operations agent for [client/business]. Build the outreach workflow from domain setup through campaign launch: register [number] domains, configure DNS, create and warm inboxes, research [offer/product] using [company data/competitor data], map the target market, enrich and verify leads from [source], and draft a [number]-email sequence in [tone]. Show me a sample of [10] emails, the targeting rules, and the send schedule, then stop and ask for my approval before you send, schedule, delete, or submit anything.
Fill in the [brackets]. Agents can make mistakes, so review anything before it is sent, paid or deleted.
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