Use Claude Cowork to draft and queue social posts

Claude Cowork can turn existing content into platform-specific drafts, visuals, and scheduled social posts.

Done with Claude Cowork· Intermediate

What they did
Blotato’s founder linked Blotato to Claude Cowork by adding the connector and completing OAuth approval. They kept brand voice and platform guidelines in a content folder that Cowork checked whenever it handled a request. Cowork produced a LinkedIn draft with an infographic, repurposed a YouTube video as a carousel, and set posts up for later publication.
How it went
The demo showed a queue of upcoming posts for Twitter, Instagram, YouTube, Facebook, and TikTok. No outcome metrics were shared for these examples, and the walkthrough was shown in video form.
Tips
This workflow needs a paid Claude plan, a paid Blotato plan, and a connected social account. Begin with manual review and keep the final approval step enabled, since automatic approval can burn through usage faster.

Try it yourself with Claude Cowork

Set up Claude Cowork with [Blotato account] and use my [brand voice file], [platform rules], and [source material] to create a [LinkedIn post] with an infographic, turn this [YouTube link] into a carousel, and draft posts for [platform list]. Show me each draft and its scheduled time first, then wait for my approval before you schedule, publish, send, or delete anything.

Fill in the [brackets]. Agents can make mistakes, so review anything before it is sent, paid or deleted.

Read the original on blotato.com ↗

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