Automate technical blog drafting with a Make workflow

Basilica linked AI tools and office apps in Make to speed up technical blog production and cut hours from each draft.

Done with MakeChatGPTยท Intermediate

What they did
Basilica, a US creative agency, needed several technical articles finished within a few days, and manual prompting in ChatGPT was too slow and uneven. They built a full workflow in Make that moved work between Google Sheets, Google Docs, Anthropic Claude and Slack, then taught it their brand tone, core messages and keywords. After that, they reused the same system for other writing tasks, including promotional posts, PPC ads, email campaigns and press releases.
How it went
The team said each blog saved 5โ€“6 hours of work. They also reported a 167% jump in blog-writing productivity and nearly three times as much output, with no extra headcount. The source does not explain how drafts were checked or reviewed.
Tips
A setup like this depends on clean inputs and clear brand rules. Leave the process at a draft stage and have a person approve anything before it is sent, published or overwritten.

Try it yourself with Make

Build a Make scenario that starts with [topic] plus [notes/keywords] stored in [Google Sheets/Notion]. Use [Claude or ChatGPT] to create a blog outline first, then a full technical post in [brand voice], and save both to [Google Docs]. Send me a [Slack/email] message with the draft link, then stop and wait for my approval before any step that would send, publish, submit or delete content.

Fill in the [brackets]. Agents can make mistakes, so review anything before it is sent, paid or deleted.

Read the original on make.com โ†—

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