Automate social reposts, not audience responses
They used Make to publish the same content on Reddit, Facebook, and X, then dropped AI reply handling after a bad audience reaction.
- What they did
- They set up a Make.com automation on the free tier that picked up new material from one place and pushed it out to Reddit, Facebook, and X, saving them from doing each post separately. They also experimented with AI-written responses for community engagement. After readers responded badly, they decided that comments should stay in human hands.
- How it went
- That workflow brought their daily posting time down from about 45 minutes to 10 minutes. The reply experiment failed quickly: people noticed, they got two negative comments in a single day, and they switched it off.
- Tips
- Use automation for distribution and timing, not for conversations with your audience. The free Make plan was enough to get started, but it helped to keep a person in the loop before anything goes out.
Try it yourself with Make
Create a Make scenario that looks for a new item in [your content source] and prepares platform-specific posts for [Reddit subreddit], [Facebook page], and [X account]. Show me the draft versions first, then pause and ask for approval before you publish, delete, send, or activate any AI-generated replies.
Fill in the [brackets]. Agents can make mistakes, so review anything before it is sent, paid or deleted.
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