Enrich new CRM leads before outreach

Use Make to fill in new lead records with profile and company details, then write them back to your CRM for tighter cold outreach.

Done with Makeยท Intermediateยท Feb 2025

What they did
A poster set up a Make.com scenario that monitors Airtable for new lead entries. When a record appears, the automation sends the lead through two enrichment checks: one pulls LinkedIn profile details through RapidAPI, and the other gathers company and job information from a service such as Clearbit or FullContact. The added data is then saved back into Airtable so the team can use it for more tailored outreach.
How it went
The setup is meant to turn sparse lead rows into fuller profiles that support highly specific cold emails. No numbers or lift were shared, and a commenter noted that matching can be unreliable if you only have a name, or maybe a company.
Tips
Give the workflow as much identifying data as you can, since thin inputs can produce shaky matches. If the main details are ambiguous, add a review step or an AI helper to pick the best fit before the data is written back.

Try it yourself with Make

Create a Make automation that watches for a new lead in my CRM [CRM name], enriches it with company size, industry, role, recent news, and a short note on what they may care about, then saves those fields into [field names]. If the lead matches more than one person or the data is uncertain, pause and show me the possible matches so I can approve the correct one before anything is written back. Start with [number] test leads and present the enriched results for review before enabling it for new records.

Fill in the [brackets]. Agents can make mistakes, so review anything before it is sent, paid or deleted.

Read the original on reddit.com โ†—

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