Run SEO experiments from Search Console signals
Hermes Agent helped a snorkel forecast site find search opportunities, edit code, and watch how traffic changed.
- What they did
- They connected RefreshAgent to Search Console and GA4, then set a scheduled Hermes SEO workflow alongside coding agents. Those agents reviewed the Django repository, made targeted edits, checked the changes, and wrote everything to Git before the normal deployment pipeline carried it live. Each test kept a starting measurement, guardrails, and review points at 14 days and 28 days. The work included searches and pages such as “maui snorkel report” and “best places to snorkel.”
- How it went
- In a 30-day window, Search Console clicks moved from 1,886 to 3,183, a 68.8% increase, and impressions rose 40.1%. The author said this was measured growth rather than proof the agents caused it, and the page-level tests were still pending review.
- Tips
- Search Console data is delayed, so don’t judge the change too early. Seasonality and earlier site updates can also affect the numbers, so compare against a clear baseline.
Try it yourself with Hermes Agent
Connect Hermes Agent to [site URL] and pull data from Search Console plus GA4. Look for pages or queries with lots of impressions but few clicks, or searches where the site is close to ranking well. Pick the top [number] opportunities, inspect [repo path], and draft the smallest useful code changes. Show the diffs, run checks, and write a short change log. Pause and ask before any deployment, submission, deletion, or payment action. After approval, save the starting metrics and schedule review checks for 14 days and 28 days later.
Fill in the [brackets]. Agents can make mistakes, so review anything before it is sent, paid or deleted.
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