Run SDR outreach with OpenClaw
OpenClaw can find prospects, tailor cold emails, send follow-ups, and log everything in HubSpot.
- What they did
- The author set the rules in a SOUL.md file, including the ideal customer, the writing tone, and a cap of 50 emails a day. They connected Apollo for prospect sourcing, browser-based digging for personalization cues, a cold-email capability, and HubSpot via MCP. OpenClaw then ran on a 4-hour loop: it looked up prospects, wrote and sent emails, handled follow-ups, recorded activity in HubSpot, and posted a Slack summary. When someone replied positively, a human took over.
- How it went
- In 60 days, the setup averaged about 8-12 meetings per month and cost roughly $18 monthly in total. The author said the agent sometimes made up prospect details and did not do well with intricate deals or subtle pushback.
- Tips
- Check the first 20-30 emails by hand before relying on the workflow. Using a cheaper model for prospect lookup and a stronger model for drafting brought API costs down from $22 to about $9 a month.
Try it yourself with OpenClaw
Configure OpenClaw for outbound sales for [product/service]. Start from my [ideal customer profile], [tone], and [emails per day cap], plus any rules in [SOUL.md or similar]. Build a lead list from [Apollo or another source], gather personalization details from public information, draft a cold email, and set up follow-ups. Before anything is sent, pause and ask me to approve the recipient list and the draft; before any positive reply is handed to me or another human, pause and ask for approval again. After approval, send the email, save each interaction into [HubSpot or another CRM], and post a brief note in [Slack or another channel]. If a fact is uncertain, flag it instead of filling in the blanks.
Fill in the [brackets]. Agents can make mistakes, so review anything before it is sent, paid or deleted.
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